Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from madison-drake.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. More information about cookies, and how to disable cookies, can be found here.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below. The term “outside parties” does not include Madison-Drake Children's Boutique. It also does not include our website hosting partner or other outside parties who may assist us in operating our website or conducting daily business activities as long as the parties agree to keep this information confidential. We may release your information when we have reason to believe that the release is appropriate to comply with the law, enforce our business policies, or protect ours or others’ rights, property, or safety.

Sharing your personal information
We only share your Personal Information with third parties to help us conduct daily business activities, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to our policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. This policy was last modified on May 29, 2018.

Questions and feedback
We welcome your comments and concerns about privacy. Please contact us with any feedback you may have.

Your consent
By using our site, you consent to Madison-Drake Children's Boutique Privacy Policy.